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ROLE OF A REAL ESTATE AGENT
Fidelity
1.The primary duty of the real estate agent is to represent the interests of the agent's client, and the agent's position, in this respect, should be clear to all parties concerned in a real estate transaction; that, however, the agent, in performing duties to the client, shall treat other parties to a transaction fairly;
​2.that the real estate agent be faithful and observant to trust placed in the agent, and be scrupulous and meticulous in performing the agent's functions; and
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3.that the real estate agent place no personal interest above that of the agent's client.
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Integrity
A real estate broker or salesperson has a special obligation to exercise integrity in the discharge of the license holder's responsibilities, including employment of prudence and caution so as to avoid misrepresentation, in any wise, by acts of commission or omission.
Competency
It is the obligation of a license holder to be knowledgeable and competent as a real estate brokerage practitioner. The license holder must:
1.be informed on local market issues and conditions affecting real estate in the geographic area where a license holder provides services to a client;
2.be informed on national, state, and local issues and developments in the real estate industry;
3.exercise judgment and skill in the performance of brokerage activities; and
4.be educated in the characteristics involved in the specific type of real estate being brokered for others.
BENEFITS OF AGENT REPRESENTATION
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